Post by account_disabled on Feb 15, 2024 2:25:38 GMT -5
operational thinking Let’s go back and understand why we need to be “data first” Why collect consumercustomer information strategically environment have had a huge impact on marketing operations. Traffic dividends are no longer available and media costs are rising. Marketers' operational thinking must change: advertise Let consumers come "on their own": Traffic cannot only rely on media placement. but also needs to be found by consumers themselves. and can appear at the points
where consumers come into contact with themselves in the journey. From "marketing" to "growth": The cost of attracting new customers is higher than retaining old customers. It is difficult to reach the consumers who are finally Luxembourg Phone Number List reached and turn them into customersmembers to amplify the lifetime value. Inbound marketing is the concept of consumers coming “on their own”. Owned Platforms must be able to attract consumers to come proactively: official websites and social platforms must provide valuable content and information. and Not sensationalism to trick consumers into taking the bait. "Automatically" means actively searching for information.
Search engine optimization and word-of-mouth are also important. allowing consumers with intentions and needs to find the right market information at the right time. accelerating the last mile of purchase conversion. It is not easy for consumers to "actively find you". From target audience setting. content production to social communication strategy formulation. all need to be optimized through data analysis. advertise The "growth hacker marketing" theory that has become popular in recent years focuses on forming a new form of marketing team based on the three elements of talent cross-domainfunction